Automated wholesale growth,
engineered by estheticians.
I build programmatic outreach pipelines for indie skincare brands.
You handle the partnerships.
Generic lead-gen agencies don't understand the difference between a holistic facialist and a laser medspa. They use "spray and pray" tactics that burn your brand's reputation.
After nearly two decades as a licensed esthetician — plus B2B sales for a clinical device company and inside sales for a clinical skincare line — I know exactly who your ideal stockist is and how to speak to them.
Sightline Growth uses programmatic data extraction and highly personalized outbound automation to connect independent, botanical skincare brands with the exact solo practitioners who align with their ethos.
I handle the pipeline. You handle the partnership.
The methodology behind Sightline Growth was built and proven while I ran B2B outreach for an indie botanical skincare brand. The open rates and warm leads above came from that pipeline — a dual-channel system running cold email and Instagram DMs in parallel. I'm now taking on a small roster of similar brands to scale what worked.
The proof is in the pipeline.
Industry average open rates for B2B cold email hover around 20%. My campaigns open at three times that, and they run across both inboxes and Instagram — because that's where your stockists actually live.
Recent Campaign Performance
- TargetIndependent, holistic estheticians
- ChannelsCold email + Instagram DM outreach
- Timeframe4-week campaign window
- TacticZero aggressive sales. Script A/B testing. 100% authentic, relationship-driven outreach.
Partnership Tiers.
Sightline Growth is a permanent division of Sightline Labs — not a temporary project. As the broader platform grows, Growth remains the done-for-you channel for brands who want expert-led outreach.
To protect the quality of the outreach and my bandwidth, I cap my roster at two active clients at a time.
The Pipeline Build
I build your data scraping parameters, configure your email automation workspace, and write the outreach sequences. You receive a fully operational growth engine.
- Custom prospect list build (500+ verified contacts)
- Personalized email sequence (3-touch minimum)
- Sending infrastructure setup and warm-up
- Deliverability optimization
- Campaign launch and initial monitoring
- Performance report with recommendations
The Growth Engine
You outsource the backend completely. I scrape the data, run the A/B testing, manage sending volume, and deliver warm, qualified replies directly to your inbox so you can take the closing call.
- Everything in The Pipeline Build
- Ongoing prospect list expansion
- A/B testing and sequence optimization
- Monthly campaign refreshes
- Deliverability monitoring and maintenance
- Monthly reporting and strategy calls
Ready to expand your stockist footprint?
Let's look at your current wholesale goals and see if we're a fit.
Book a Discovery Call